Communications resources

A suite of resources to facilitate clear and consistent communication for the cellular agriculture sector in Australia and across the APAC region.

Language & Media Guides - Cellular Agriculture in Australia

Our flagship resources developed with Australian sector leaders.

What it covers:

Key technologies: cell cultivation, precision fermentation, plant-based molecular farming, gas fermentation.
Suggested nomenclature, descriptions, communication tips, and imagery.
Note: For a deeper focus on precision fermentation, refer to our Precision Fermentation Communication Guide.

Who it’s for:

Language Guide: Australian sector stakeholders and advocates with existing knowledge cellular agriculture.
Media Guide: Journalists and public relations professionals across Australia and APAC.

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Precision Fermentation Communication Guide

Developed in collaboration with The Good Food Institute APAC, this guide aims to align communication across the broader APAC region.

What it covers:

Key technologies: Precision fermentation.
Message maps providing evidenced responses to frequently asked questions, as well as suggested nomenclature and descriptions.
Includes a 4-page cheat sheet, a summarised reference document to keep on hand.

Who it’s for: Australian and APAC industry stakeholders and advocates with existing knowledge of the sector. For those looking to communicate specifically about precision fermentation.

Language & Media Guides - Cellular Agriculture in Australia

Our flagship resources developed with Australian sector leaders.

What it covers:

Key technologies: cell cultivation, precision fermentation, plant-based molecular farming, gas fermentation.
Suggested nomenclature, descriptions, communication tips, and imagery.
Note: For a deeper focus on precision fermentation, refer to our Precision Fermentation Communication Guide.

Who it’s for:

Language Guide: Australian sector stakeholders and advocates with existing knowledge cellular agriculture.
Media Guide: Journalists and public relations professionals across Australia and APAC.

‍

Precision Fermentation Communication Guide

Developed in collaboration with The Good Food Institute APAC, this guide aims to align communication across the broader APAC region.

What it covers:

Key technologies: Precision fermentation.
Message maps providing evidenced responses to frequently asked questions, as well as suggested nomenclature and descriptions.
Includes a 4-page cheat sheet, a summarised reference document to keep on hand.

Who it’s for: Australian and APAC industry stakeholders and advocates with existing knowledge of the sector. For those looking to communicate specifically about precision fermentation.