Strategy

We believe that cellular agriculture can play a critical role in diversifying food production, strengthening food security and helping to meet growing global demand for protein and other products in a sustainable way.

Our current strategy is a critical decision making tool to guide our activities in 2024, ensuring that we deliver value to Australia's cellular agriculture sector as effectively as possible.

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Being “responsive” to the evolving needs of the sector is one of our values. This prompted a critical review of our 2023-24 strategy, which led to some significant changes to our areas of focus.

In late 2023, we decided to de-prioritise our work in talent development due to reduced stakeholder interest and difficulty attracting funding for this space.

In response to sector feedback and emerging opportunities, we decided to expand our work to include policy & advocacy, as well as targeted communications and awareness-raising efforts.

Below is an outline of the five revised pillars of our impact framework, alongside their long and short-term outcomes. Together, these pillars contribute to our mission.

Impact framework

Regulation

Long-term outcome

Cellular agriculture companies have access to an Australian regulatory framework that is attractive, clear, consistent and easily accessible, thus removing barriers to scale.

We do this through:

  • Ensuring companies have access to the information they need.
  • Ensuring the Food Code is responsive to applications from cellular agriculture companies.
  • Ensuring regulations surrounding novel foods are fit for purpose to support the sector at scale.
  • Building a harmonised regulatory regime throughout APAC to facilitate business development and trade.
  • Developing voluntary labelling guidelines.

Communication & awareness

Long-term outcome

There is widespread familiarity and trust of cellular agriculture technologies, the industry and the products produced.

We do this through:

  • Building a common foundation of language across the sector
  • Developing communication tools to help relevant government departments and agencies, media outlets and journalists understand and communicate about cellular agriculture accurately and consistently.
  • Contributing to the foundation of Australian consumer research that informs effective consumer facing marketing and communications at the sector and company level.

Sector building

Long-term outcome

Australia's cellular agriculture ecosystem is made up of a diverse group of research, product and service producers required across the value chain, enabling the industry to scale sustainably.

We do this through:

  • New and relevant stakeholders are able to access, engage with, and add value to the cellular agriculture sector in Australia.
  • Diverse stakeholders from across the cellular agriculture sector in Australia are coming together to share knowledge and identify, prioritise and work on common challenges and opportunities.

Policy & Advocacy

Long-term outcome

The policy, regulatory frameworks, and public funding mechanisms are in place allowing Australia’s cellular agriculture sector to realise its potential.

We do this through:

  • Mapping State and Federal policies as they relate to cellular agriculture and clarifying where government support is most needed.
  • Developing specific asks/positions/propositions and associated communications material in relation to relevant policies, regulation and funding opportunities.
  • Leading direct advocacy where appropriate and supporting others to advocate where more appropriate

Accountability & impact

Long-term outcome

The cellular agriculture industry in Australia is objectively measuring its performance across a number of social, environmental and economic indicators.

We do this through:

  • The cellular agriculture industry in Australia has a monitoring and evaluation mechanism that highlights the performance of companies against relevant and appropriate benchmarks.
  • There is an open and accessible platform to transparently disseminate monitoring and reporting metrics for Australia's cellular agriculture industry.

Regulation

Long-term outcome

Cellular agriculture companies have access to an Australian regulatory framework that is attractive, clear, consistent and easily accessible, thus removing barriers to scale.

Short-term outcomes

  • Ensuring companies have access to the information they need.
  • Ensuring the Food Code is responsive to applications from cellular agriculture companies.
  • Ensuring regulations surrounding novel foods are fit for purpose to support the sector at scale.
  • Building a harmonised regulatory regime throughout APAC to facilitate business development and trade.
  • Developing voluntary labelling guidelines.

Communication & awareness

Long-term outcome

There is widespread familiarity and trust of cellular agriculture technologies, the industry and the products produced.

Short-term outcomes

  • Building a common foundation of language across the sector
  • Developing communication tools to help relevant government departments and agencies, media outlets and journalists understand and communicate about cellular agriculture accurately and consistently.
  • Contributing to the foundation of Australian consumer research that informs effective consumer facing marketing and communications at the sector and company level.

Sector building

Long-term outcome

Australia's cellular agriculture ecosystem is made up of a diverse group of research, product and service producers required across the value chain, enabling the industry to scale sustainably.

Short-term outcomes

  • New and relevant stakeholders are able to access, engage with, and add value to the cellular agriculture sector in Australia.
  • Diverse stakeholders from across the cellular agriculture sector in Australia are coming together to share knowledge and identify, prioritise and work on common challenges and opportunities.

Policy & Advocacy

Long-term outcome

The policy, regulatory frameworks, and public funding mechanisms are in place allowing Australia’s cellular agriculture sector to realise its potential.

Short-term outcomes

  • Mapping State and Federal policies as they relate to cellular agriculture and clarifying where government support is most needed.
  • Developing specific asks/positions/propositions and associated communications material in relation to relevant policies, regulation and funding opportunities.
  • Leading direct advocacy where appropriate and supporting others to advocate where more appropriate

Accountability & impact

Long-term outcome

The cellular agriculture industry in Australia is objectively measuring its performance across a number of social, environmental and economic indicators.

Short-term outcomes

  • The cellular agriculture industry in Australia has a monitoring and evaluation mechanism that highlights the performance of companies against relevant and appropriate benchmarks.
  • There is an open and accessible platform to transparently disseminate monitoring and reporting metrics for Australia's cellular agriculture industry.

Talent development

Long-term outcome

Australia's cellular agriculture sector has access to a sustainable pipeline of appropriately skilled and experienced talent.

Short-term outcomes

  • Relevant prospective talent actively want to pursue a career in Australia's cellular agriculture sector.
  • Relevant prospective talent understand and can access job and educational opportunities in Australia
  • Australia has accessible and appropriate training opportunities to develop the talent that the sector needs to scale well.

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If you believe in the impact potential of cellular agriculture and the work we do in enabling this, please consider making a tax deductible donation today.

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