Strategy

Our 2025-26 strategy is a critical decision-making tool to guide our activities for the next two years, reflecting the critical needs of the Australia’s cellular agriculture sector.

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For cellular agriculture to achieve its impact potential, the industry must scale-up and succeed commercially. To achieve this, cellular agriculture products must meet three critical criteria: desirability, feasibility and viability.

Our strategy is focused on where we can add unique value to enable the success of the sector. Below we outline the four revised pillars of our impact framework across two core themes: Policy & Advocacy, and Communication & Awareness.

Our work in Policy & Advocacy covers research & infrastructure, as well as regulation. Within Communication and Awareness, our focus is on building familiarity & trust, as well as accountability and impact.

Policy & Advocacy

Research & Infrastructure

Long term target outcome
The policy and public funding mechanisms are in place allowing Australia’s cellular agriculture sector to translate research and commercialise at scale.

Our interventions aim to unlock access to: public and private funding and investment, pilot and commercial infrastructure, and research in targeted areas.

We do this through:
  • Targeted advocacy to position cellular agriculture in relevant State and Federal policies and strategies
  • Positioning cellular agriculture as a key part of Australia’s biomanufacturing future and a value-add to our agricultural industry
  • Assisting companies to navigate and access public funding mechanisms  
  • Exploring opportunities for political lobbying and campaigning

Regulation

Long term target outcome
Australia’s regulatory framework is attractive, clear, consistent and easily accessible, thus removing barriers to innovation and scale.
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We work to ensure that companies targeting the Australian market have access to a regulatory framework that is conducive to new and emerging food technologies and products, as well as fit-for-purpose import and export requirements.

We do this through:
  • Leading cross-sectoral working groups
  • Providing access to the resources required to develop effective, thorough, and consistent regulatory applications
  • Collaborating in APAC forums to progress regional harmonisation
  • Identifying and advocating for attractive trade requirements
  • Exploring opportunities to facilitate peer-reviewed food safety research

Communication & Awareness

Familiarity & Trust

Long term target outcome
There is widespread familiarity and trust in the cellular agriculture sector, technologies, and the products produced.
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Our interventions will improve access to consumer research and support a clear and consistent approach to building familiarity and trust.

We do this through:
  • Building the foundation of Australian consumer research on cellular agriculture
  • Developing communications tools to support the sector to position itself sector in a positive light and combat contrarian messages

Accountability & Impact

Long term target outcome
Australia’s cellular agriculture industry is accurately and consistently measuring and communicating its performance across social, environmental and economic indicators.

In line with the industry’s development, we will take a leadership role to facilitate a common and effective approach to measuring, reporting and communication relating to impact and ESG.

We do this through:
  • Building knowledge and best practice around the measurement, reporting and communication of impact and ESG-related themes
  • Convening industry stakeholders to progress alignment on a common approach to the measurement, reporting and communication of its anticipated impact

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If you believe in the impact potential of cellular agriculture and the work we do in enabling this, please consider making a tax deductible donation today.

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