Key terms & language

The use of accurate and consistent nomenclature is critical for the success of the cellular agriculture sector in Australia.

However, cellular agriculture as a sector, the technologies being used, and the products being created are currently being discussed using a wide range of language. This language is often inconsistent, inaccurate, and, at times, derogatory.

In collaboration with the sector, we set about developing a clear foundation of language related to cellular agriculture that the Australian cellular agriculture sector and those engaging with it can use to communicate consistently about the field. 

Whilst we recognise that language and nomenclature are notoriously challenging, we are committed to making progress in the right direction.

The initial output of this project is a cellular agriculture Language Guide (V1.0), which outlines a set of voluntary guidelines designed to harmonise sector-wide terminology, which companies can adapt for their specific marketing and brand positioning needs.

We have also developed targeted resources for media representatives, including a Media Guide, and an accompanying two-page summary Cheat Sheet. These are designed to be user-friendly and accessible documents for those with little to no prior knowledge of cellular agriculture. 

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