Communications resources

These resources are designed to equip stakeholders with the tools needed to effectively communicate about cellular agriculture technologies. Our goal is to create a shared and compelling identity that avoids confusion, knowledge gaps and misinformation. 

Explore a range of resources below, developed in collaboration with industry stakeholders across Australia and the Asia-Pacific (APAC) region to support alignment in messaging, descriptions, and nomenclature.

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Language Guide - Cellular Agriculture in Australia

Our flagship resource developed with Australian sector leaders.

What it covers:

• Key technologies: cell cultivation, precision fermentation, plant-based molecular farming, gas fermentation
• Suggested nomenclature, descriptions, communication tips
• Note: For a deeper focus on precision fermentation, refer to our Precision Fermentation Communication Guide.

Who it’s for: Australian sector stakeholders and advocates with existing knowledge cellular agriculture

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Precision Fermentation Communication Guide (& Cheat Sheet) [COMING SOON]

Developed in collaboration with The Good Food Institute APAC and in consultation with the APAC precision fermentation ecosystem, this guide aims to align communication across the broader APAC region.  

What it covers: 

• Key technologies: Precision fermentation
• Message maps providing evidenced responses to frequently asked questions, as well as suggested nomenclature and descriptions.
• Includes a 4-page cheat sheet, a summarised reference document to keep on hand. 

Who it’s for: Australian and APAC industry stakeholders and advocates with existing knowledge of the sector. For those looking to communicate specifically about precision fermentation.

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Cellular Agriculture Media Guide (& Cheat Sheet)

What it covers:

• Key technologies: cell cultivation, precision fermentation, plant-based molecular farming, gas fermentation.
• Suggested nomenclature, descriptions, and imagery.
• Includes a 2-page cheat sheet, a summarised reference document to keep on hand. 

Who it’s for: Journalists and public relations professionals across Australia and APAC. It is also useful for anyone with little to no prior knowledge about cellular agriculture looking to communicate about the topic.