Sarah Cook

Deakin University

The project

The role of environmental messaging on Australia’s attitudes, intentions, and behaviours towards cultivated seafood

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Growing up by the ocean initiated my deep love for the natural world we live in and shaped the course of my adolescence. It seemed only natural to progress into a field of study after school which reflected my journey so far.

I completed my bachelors degree in Ecology with The University of Wollongong in 2018 and swiftly moved to London shortly after. After many years of travelling and searching for experiences that brought me closer to nature, which included time on the Svalbard and JanMayen archipelago, months living in the remote Faroe Islands and surfing up and down the Norwegian coastline.

It was through my supervisor, Dr Adam Cardilini, where I first heard about the emerging field of cellular agriculture and I was immediately fascinated by its potential. For our research focus, we will investigate the relationship between environmental messaging and the attitudes, intentions, and behaviours towards cultivated seafood. I believe the scale and scope of this research project and the people I am fortunate to be able to work with on it, provides a dream foundation for my future goal of a career in research.

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