Familiarity & trust projects

Our interventions will improve access to consumer research and support a clear and consistent approach to building familiarity and trust.

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Research: The mediating role of perceived benefits and risks in acceptance of cell ag

Research: The mediating role of perceived benefits and risks in acceptance of cell ag

This research uncovers how trust is linked to the consumer acceptance of cellular agriculture products in Australia.
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Research: Developing a taxonomy of cellular agriculture contrarian claims

Research: Developing a taxonomy of cellular agriculture contrarian claims

An investigation of the landscape of misinformation and contrarian claims relating to cellular agriculture.
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Current
Complete
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Precision Fermentation Communication Guide

Precision Fermentation Communication Guide

A set of nomenclature, descriptions and FAQs for use by the APAC precision fermentation ecosystem.
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Current
Complete
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Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood

Research: Fact-based environmental messaging did not influence Australians' attitudes and intentions towards cultivated seafood

The first investigation of consumer perceptions of cultivated seafood using a stratified sample of 1013 Australian consumers.
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Current
Complete
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Research: Short-term flavour benefits and consumer acceptance of cultivated meat

Research: Short-term flavour benefits and consumer acceptance of cultivated meat

This research explores how short-term flavour benefits impact consumer acceptance and taste perceptions of cultivated meat in Australia
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Current
Complete
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Research: Identifying Australian consumer perceptions of meat products

Research: Identifying Australian consumer perceptions of meat products

This study identifies Australian consumer perceptions and preferences toward traditional meat and cultivated meat products.
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Current
Complete
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Language Guide - Cellular Agriculture in Australia (V3)

Language Guide - Cellular Agriculture in Australia (V3)

Sets out a series of nomenclature, descriptions and communication tips for use by the Australian cellular agriculture ecosystem.
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Current
Complete
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Media Guide - Cellular Agriculture

Media Guide - Cellular Agriculture

A communication guide for journalists and media professionals reporting on cellular agriculture.
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Current
Complete
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Insight: The need for Australian social science research into cultivated meat & precision fermentation

Insight: The need for Australian social science research into cultivated meat & precision fermentation

We explore the urgent need for research into perceptions, attitudes and acceptance toward cultivated meat and precision fermentation in Australia.
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Current
Complete

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Article: From Coal to Cultivated - Why Biomanufacturing is Australia's Next Big Opportunity

In this opinion piece, we dive into why Australia has the opportunity to be a global leader in the biomanufacturing of food products.
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Current
Complete
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Submission: Strategic Examination of R&D

We spotlight key R&D barriers holding back Australia’s cell ag industry in our submission to DISR.
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Current
Complete
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Report: Impact claims and metrics - Considerations for the cellular agriculture industry

This report highlights key considerations for the industry concerning the measurement, reporting, and communication of its impact.
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Current
Complete
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Submission: FSANZ cost recovery implementation statement

Our submissions to FSANZ's consultation regarding its proposed cost increases for food safety assessment applications.
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Regulation
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Submission: Strategic Examination of R&D

We spotlight key R&D barriers holding back Australia’s cell ag industry in our submission to DISR.
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Research & Infrastructure

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