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In October 2024, we hosted a workshop at Food Frontier’s AltProteins 24 to shine the spotlight on the need for the cellular agriculture industry to align on impact metrics and claims.
The workshop built on our Impact Metrics and Claims report, bringing together industry leaders to explore the practicalities of framing meaningful impact claims across four key themes: climate, nature, animal welfare, and public health.
The workshop exercises revealed important considerations and common challenges in forming an effective approach to impact. Key takeaways from the session included:
- It is oftentimes challenging to establish clear causal links between operations and impact.
- Impact data may not yet exist or may not be indicative of processes at scale, indicating a need to do better as an industry at communicating efforts on the path to long-term impact without overinflating expectations.
- Some impact areas come with greater complexity and ambiguity, requiring deeper expertise and resources to navigate effectively.
- Whilst these challenges are not exclusive to the cellular agriculture industry, the industry’s impact-centred origins amplify the stakes if it fails to effectively communicate its impact.
- Irrespective of stage, companies would benefit from proactively integrating impact considerations into their strategies early to lay the foundation for when products are ready for market.
- Impact claims should be substantiated through relevant, verifiable metrics. If data isn’t available, it is essential to use qualifying terms like "potentially" or "could" to convey aspirations without overstating impact.
‘Accountability and impact’ will continue to form a key part of our strategy in 2025. We plan to continue engaging with the Australian cellular agriculture industry to further this work and progress an aligned industry approach.
Want to learn more about this topic? Download our report on impact claims and metrics.
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